WordPress Built to Spec,
Not Off the Shelf.
A marketplace theme has already answered every design question — for someone else. We design and build WordPress from an empty directory: block themes with real design tokens, plugins engineered to your spec, and WooCommerce that works the way you sell. No page builders, nothing you pay a licence for twice.
What We Build
Custom WordPress. End to End.
The plugin directory has tens of thousands of options — none built for you. Every project here starts from a blank canvas: no theme shops, no shortcode soup, no drag-and-drop. See past work on edznet.dev.
Bespoke Block Themes
Full-site-editing themes built from an empty folder — real design tokens in theme.json, a proper template hierarchy and hand-written CSS. Editable in the block editor, owned outright by you.
Custom Plugins
Custom post types, admin screens and business logic packaged as purpose-built plugins — not hacked into functions.php or reliant on marketplace plugins that break on the next update.
Gutenberg Blocks
Custom blocks and patterns your team can drop into any page, styled to your brand and locked down where it matters — so editors can’t accidentally break the design.
WooCommerce Extensions
Beyond the default store: custom checkout flows, B2B and wholesale pricing, product configurators and integrations with your stock, accounting and fulfilment systems.
API & Data Integrations
Connect WordPress to live data — CRMs, booking platforms, stock feeds, payment gateways or any REST API — with caching and error handling so your pages stay fast and current.
Performance & Scale
Built to pass Core Web Vitals from day one: lean CSS, deferred scripts, optimised images, object and full-page caching, and database tuning for real traffic spikes.
Proof in the Directory
Our Free Plugins on WordPress.org
We fix the same WordPress problems every day, so we turned the fixes into free, zero-configuration plugins. The same standards go into every bespoke build.
Browse them on WordPress.org · Read the plugin suite overview
The Case Against Page Builders
Why Not Just Buy a Theme?
Off-the-shelf themes and page builders ship every feature for every possible customer. You pay for that in page weight, render time and code you’ll never use.
Page Builders Are a Performance Tax
Builders can add hundreds of kilobytes of CSS and JavaScript before your content appears. A bespoke theme loads only what each page needs — better Largest Contentful Paint and faster interaction.
Your Business Logic, Your Code
Premium themes can’t anticipate your pricing rules, booking logic or data sources. Bespoke code is written for your use case — not bolted onto a plugin that was bolted onto someone else’s theme.
Built for the Traffic You’re Aiming For
A builder site that copes at 500 visitors a day can struggle at 50,000. We architect for the scale you’re targeting, so growth is something you plan — not something you survive.
Want to see what “from an empty directory” looks like? A theme that renders its own build
WordPress Rescue
Already Have a Site? We’ll Fix It.
Slow, fragile, out of date or inherited from a developer who’s moved on — we pick it up where it is. First step is always an audit and a fixed quote. Site just broke after an update? Try our quick fix guide first.
PHP & Core Upgrades
Move off old PHP and abandoned plugins onto supported versions, fixing what breaks along the way.
Speed Fixes
Strip out plugin bloat, fix render-blocking assets and add proper caching for real Core Web Vitals gains.
Add a Feature
Booking, calculators, member areas or integrations built into your existing site without a rebuild.
Security Hardening
Patch vulnerable plugins, lock down admin access and add monitoring before someone else finds the gaps.
Emergency: hacked WordPress site?
Defaced, redirecting visitors, injected with malware or blacklisted by Google? We clean the infection, remove every backdoor, restore database integrity and harden the install against re-infection — prioritised over all other work.
How We Work
From Design Brief to Live Site
Share your design files, wireframes or just a clear idea of what you want to achieve. We scope it, give you a fixed quote, build it and launch it on managed UK infrastructure.
Start the ConversationDesign Brief & Discovery
We review your mockups, brand guidelines and feature list. No design files yet? We can work from a written brief and iterate. You sign off scope and price before anything is built.
Theme Architecture & Design Tokens
A standalone block theme built from scratch — semantic HTML, a design system in theme.json and templates shaped around your content. Version-controlled from line one.
Plugins, Blocks & Integrations
Custom post types, blocks, admin screens and API connections built as bespoke plugins, so nothing breaks when a marketplace plugin updates.
Performance QA & UK Launch
Staging tests, Core Web Vitals checks and load testing where needed, then launch on UK infrastructure with object cache, full-page cache and post-launch hypercare.
Technologies
Our WordPress Toolkit
Proven, well-supported tools — chosen for performance and longevity, not because they were the easiest to use.
Hosted in the UK
Your site runs in our London and Coventry Tier 3 data centres, with staging, daily off-site backups and 24/7 monitoring.
UK GDPR by Design
Forms, data handling and cookie consent built to UK GDPR and DPA 2018 principles from day one.
Secure & Maintained
Core, theme and plugin updates managed by us, with BitNinja server-level protection, malware scanning and SSL everywhere.
Ready to Build Something That Actually Performs?
Share your design brief, wireframes or a plain-English description of what you need. We’ll come back with an honest assessment, a fixed quote and a clear route to delivery.
Start a Project